Astra eServices is a leading Indian eCRM co-sourcing company offering a range of blended customer care services including voice, email response, real-time chat, knowledge management, eCRM architecture and other value added services to Fortune 500 companies.

Astra is a truly Indian outsourcing company, with the founders and management team residing in India. Astra believes that service delivery is more critical than customer acquisition and hence deserves greater management attention - the reason why the entire top management team is located in India.

At Astra, the strength of our company is our people. In view of this, our facility has been designed to be a people-friendly and environment-conscious work-space that incorporates natural lighting, spacious interiors, a day-care center, rest and recreational areas, outdoor and indoor cafeterias and ergonomically designed workstations. Astra is the first company in the Indian IT services sector to offer stock options to every employee. This is in line with our vision of building a people centric-company where wealth created is also shared.

In a world were customer interaction is beginning to drive purchase decisions rather than the basic product or service itself, global marketers are increasingly realizing the value of delivering exceptional customer service. Conversely, today's customer demands personalized interaction, tailored products, complete information, and more. In this scenario, we believe that customer delight and retention will increase customer lifetime value considerably.

-	A completely satisfied customer is 5-6 times more likely to repurchase as compared to a "partially satisfied" customer.
-	An existing customer can deliver far more at a lower cost through up-selling, cross-referrals, new purchases etc., than acquiring new customers.

As eCommerce grows rapidly at 100% per annum and the number of online shoppers expand at 50% per annum, responsive customer interaction will play a critical role in differentiating winners from losers. Creating "stickiness" on the web will be the most vital challenge for e-businesses.

Astras' Web enabled customer support paradigms are modeled to create customer stickiness by driving customer lifetime value and reducing customer acquisition costs considerably.